YouTube / Video Manager – World Surf League – Full Time
Country: United States
Location: Santa Monica
Job Type: Full Time
The World Surf League is seeking a chief manager of YouTube publishing and video management to own and optimize the platform in partnership with the Digital, Marketing and Partnership teams. This is a great opportunity for someone with a deep, demonstrated understanding of the YouTube community, who has a feel for the WSL brand and a passion for trends and topics that matter to its audience. The ideal candidate is self-driven and has the ability to think both creatively and analytically. This is a full-time, exempt position, reporting to the SVP, Digital.
- Oversee and implement daily publishing calendar to YouTube platform
- Identify and Implement YouTube best practices
- Identify and implement SEO and social best practices
- Coordinate growth strategy within YouTube and related social channels to support the goals of Digital and Marketing.
- Update digital video data—in real time.
- Provide leadership on the creation of new workflows tied to original digital video
- Research and book YouTube’s rising and existing stars for collaborations, content creation, and marketing swaps
- Network and grow relationships with YouTube talent management teams and MCNs
- Find up-and-coming and influential YouTubers ahead of the competition
- Work with PS audience development to negotiate marketing exchanges with talent
- YouTube Certified
- Bachelor’s Degree or equivalent (6) years’ work experience in social marketing, SEO or content production
- Successful track record managing single or multiple YouTube channels
- Expertise with YouTube Analytics (YTA)
- Expertise with YouTube CMS
- Excellent writing and communication skills
- The ability to interact well with a diverse group of technical and non-tech people
- The ability to quickly optimize a piece of content or creative for use in multiple channels in various formats
- 2+ years’ experience in the communications industry, preferably Internet and/or broadcast media.
- 2+ years’ experience handling branded content/native advertising within digital/social channels
- Santa Monica, CA 90405
- Marketing: 6 years
World Surf League
Phone: +1 310-450-1212