MISSION-LANDING unleashed surferCalifornia-based, watch and accessories brand Nixon announces

The Mission — the world’s first ultra-rugged, action sports smartwatch.

Built on the latest technology from Google’s Android Wear™ smartwatch platform and the Qualcomm® Snapdragon™ Wear 2100 system-on-chip (SoC), The Mission features a suite of custom applications tailored to action sports, as well as industry-leading durability and a category-first 10-ATM (100 meter) water-resistance rating. In addition to the full capabilities of the Android Wear™ platform and apps, the smartwatch introduces Nixon’s custom Mission app powered by Surfline and Snocountry.

The Mission app places live conditions information at a glance of the wrist and features a custom activity-tracking application developed in partnership with Trace, the leader in action sports activity tracking. Pairing innovative software with an ultra-rugged and water-resistant design allows individuals to enjoy The Mission’s technology and third party apps where they are spending their time — riding, in the water, on the mountain, and beyond. Available later this year in multiple colors at select retailers, The Mission will also be available to customize on




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